SaaS design
that activates users,
ships in 7 days.
Senior product designers -every brief, 5+ years building real SaaS at scale.
Activation, trial-topaid, MRR- we designe for the metric that move ARR.
Figma to React, automated — your dev team install the work built, not rebuilds it.
Five SaaS sub-verticals. One bench.
Five page types. One conversation bench.
A brand is a system, not a folder of assets. We design all six surfaces together — so the mark survives the social post, the type survives the pitch deck, and the voice survives the email-from-legal.
We do logo-only sprints from $1,450.
Sometimes you just need a mark. Sometimes you need the whole system. Send the brief; we'll quote the right scope.
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Five phases.
Seven days
The exact timeline for a typical SaaS engagement. Same senior pair from brief through deploy — no handoff between PLG specialist, pricing strategist, and dev lead. The bench does all three. Bigger scope (full product design, multi-surface) expands the windows; the phases don't change.
Audit your SaaS Sign in 4 hours.
Slack kickoff, competitive scan, audience mapping, reference review. We come back with a positioning brief and an honest go/no-go.
Full visual design. tokenized.
3 visual directions, each with mark, palette, and type pairing. 30-minute call to pick one. No "Frankenstein this with that."
Full identity. All surfaces.
Mark refined, lockup matrix built, type pair locked, palette tokenized. Daily Slack reviews. Async-first.
Brand book. Ship-ready.
Brand guidelines compiled, application templates packaged, tokens exported for design + dev. B
30 days. Brand in the wild.
Rollout support across business cards, social, deck, web, packaging, email. Refinements based on first-30-days usage — not your designer's preferences.
Aura CRM Dashboard
Aura — a modern all-in-one CRM & Sales Analytics dashboard built to help businesses streamline customer management, visualize sales performance, and make smarter decisions with real-time insights. The platform centralizes leads, opportunities, accounts, and reports into a clean, intuitive interface while empowering teams to collaborate seamlessly and stay productive.
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Recent Branding works
Frequently asked, questions
What's the difference between Web App Design and SaaS Design?
SaaS Design is product-marketing-led — landing pages, pricing, sign-up flow, onboarding. Web App Design is the app surface itself: the dashboards, tables, settings, and admin tools your customer uses every day after they've signed up.
Different design problem entirely. Marketing pages optimize for a 30-second first impression; web apps optimize for a 4-hour daily workflow.
Do you design for ops teams or end users?
Both, but ops UX is our deepest expertise. Ops users are power users — they care about keyboard shortcuts, density, filterability, bulk actions, and resilience to small errors. End users care about clarity, defaults, and being told what to do next.
We design differently for each. On the same app, the analyst dashboard and the customer-facing report use different patterns by design.
Can you handle data-heavy tables and charts?
Yes — this is the heart of the practice. Sortable, filterable, virtualized tables for 100K+ row datasets. Time-series, distribution, funnel, cohort, and heatmap charts with proper accessibility.
We work with TanStack Table, AG Grid, Recharts, Visx, and ECharts depending on your stack. Always with keyboard navigation, column resizing, saved views, and CSV/Excel export designed in from day one.
How do you handle empty, error, and edge cases?
As first-class screens, not afterthoughts. Every primary surface gets an empty state (first-time use), loading state (skeleton or shimmer, not a spinner), error state (recoverable and non-recoverable variants), permission-denied state, and partial-data state.
Catalog of about 40-60 edge-case screens per app surface — documented in the Figma and the Storybook.
Do you do the React build, or just the Figma?
We do both, but typically partner on one or the other. Default: we ship the Figma + interactive Storybook + design tokens; your engineering team builds against that contract.
If your team needs the React build too, we pair with a front-end engineer (in-house or one of our partners). For the Multi-Product Platform tier we always include build alongside design — at that scale the handoff overhead is the cost.
Can you really design a full app surface in 4 weeks?
For a Full App Surface tier on defined scope (12-18 screens, existing brand language, your eng team writing the React) — yes. 4 weeks: Week 1 audit + IA + flow mapping. Week 2 hi-fi for the 6 most-used screens. Week 3 the rest of the surfaces + every edge case. Week 4 design tokens + Storybook handoff + 2-hour engineering workshop.
Average across our last 14 web app sprints: 4.2 weeks.
Do you work alongside our PM and engineering team?
Yes — and this is how the best sprints run. Daily 20-min standup in your Slack with PM + lead engineer. Async Figma reviews. Whiteboarding in FigJam or Whimsical for IA decisions. We log decisions in Linear or Notion (your tool, not ours).
We expect engineering pushback on feasibility and design pushback on PM scope creep — that's the point of the sprint.
Do you do motion identity?
Yes — included in the Full Brand System tier, available as an add-on to Brand Identity Sprint (+$3,400). Includes: animated primary mark, lower-thirds for video, button/CTA transitions, page-load animations, and a 2-page motion principles doc.
Delivered as Lottie JSON (lightweight for web), MP4 (for video presentations), and After Effects source. We don't do full motion design / animated video projects — that's a separate service.
Bring us the brief, We bring back the scope
Skip the call. Drop a one-pager — what your client needs, the metric you’d move, the timeline. Within 4 business hours we send back a tailored package quote, the 3 cases closest to your client’s problem, and the next available slot.
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