Brand · Type · Color. Voice. Application

Brand identity,
that ships in
7 days

  • Senior brand designers - every brief, 5+ years of shipped identity work.

  • Mark, type, color, application - designed as a system, not a folder of assets.

  • Built to survive the stakeholder review, not just designer applause.

30 min. senior brand + brief audit. no sales survey. normally $890
Brand identity deliverables for GOLDMARK
42
Brand systems shipped
5.2D
Avg brief → Brand book
98%
Board-approved on first vote
9.6
Partners NPS
By work type . Where the 42 ship

Five types of brand work. one bench

15
New Launches
36% of portfolio
12
Rebrands
28% of portfolio
08
Evolutions
19% of portfolio
05
System
12% of portfolio
02
Voice
5% of portfolio
Trusted by . founders, cmos, and Heads of brand
Brand surfaces we design

Six surface one bench.

A brand is a system, not a folder of assets. We design all six surfaces together - so the mark survives the social post, the type survives the pitch deck, and the voice survives the email-from-legal.

Mark & lockup system

The mark and every way it lives.

Primary mark, horizontal lockup, vertical lockup, monogram, favicon, clear space, minimum sizes. Designed as a system so it survives the business card, the app icon, and the email signature.

Horizontal Wordmark
Helmose
Vertical Wordmark
Helmose
Primary
Typography

Display, mono, italic.

A type pair that survives the deck, the homepage, and the legal footer. Three weights, two families, one voice.

InterDisplay . 800
Instrument SerifItalic . 400
JetBrains MonoMeta . 600
Color & palette

5 colors. Infinite restraint.

Carefully crafted primary, accent, surface, text, and signal color systems designed to maintain perfect contrast, clarity, and visual consistency across every interface, screen, and application experience on any modern digital platform.

#FFFFFF
#E5212B
#0A0A0A
#999999
#DDDDDD
Brand voice

How the brand. sounds on paper

Voice principles, sample sentences, do/don't pairings. Designed so your marketing, product copy, and email-from-the-CEO all sound like

Sounds like: "Direct, never decorative."Never: "Empower your synergies with our solutions."
Sounds like: "Honest about what's hard."Never: "Industry-leading best-in-class platform."
Applications

Card, web, app, social, deck, packaging, all of it

Every brand touchpoint as a designed surface-not an afterthought. Business cards through pitch decks through packaging

Motion & rebrand

Old brand, new system.

Take an existing identity and rebuild it without breaking equity. Audit, rearchitect, evolve, rollout - typically 14-30 days end-to-end. Includes motion identity, transition templates, and a 30-page brand book.

Before
Helmose
After
Helmose
Just one surface?

We do logo-only sprints from $1,450.

Sometimes you just need a mark. Sometimes you need the whole system. Send the brief; we'll quote the right scope.

Send your brief →
How brand ships

Five phases,
Seven days,

The exact timeline for a Brand Identity Sprint. Same senior pair from discovery through rollout — no specialist hand-offs between strategist, designer, and applications team. The bench does all three. Logo-only sprints compress to 48 hours; full brand systems expand to 14-30 days.

Day
01Brief + teardown

Free call. Signed in 4 hours.

30-minute strategy call. We translate the brief into platform scope (iOS, Android, RN, Flutter) and a fixed 14-day timeline. No proposal back-and-forth.

Platform decision matrix
Fixed scope + price
Slack channel + Linear board
Same day · brief signed in 4 hrs
Day
02Strategy + wires

Funnel +.
wireframe.

We map your visitor's funnel against the conversion thesis, wireframe the page section-by-section, and lock the narrative order before any visuals exist

Conversion funnel map
Section-by-section wires
Tap-through prototype
1 day · sign-off < 24 hrs
Day
03Hi-fi + copy

Pixel-final + Both variants.

Full visual design — color, type, motion. We ship 2 headline variants and 2 CTA variants for live A/B testing.

Hi-fi design · every section
2 headline + 2 CTA variants
Mobile + tablet adaptations
2 days · design + copy in one head
Day
04Build + analytics

Built in.
Your stack

We build directly in Webflow, Framer, React, whichever you ship into. Mixpanel, wired before launch, A/B framework hooked to the page.

Live build · your stack
Analytics + A/B framework
Form / CRM webhooks wired
1 day · live before Day 5
Day
05Live · iterate

Shipped. Iterating live.

Day 5 the page is — analytics ticking, A/B variants running. Week 2 we read the data and iterate the weakest section. Most lift compounds in week 3-4.

Live URL · production
A/B variants running
Weekly iteration cycle
Ongoing · live retainer cadence
Selected brand work

Three cases, Real recognition.

Outbeat, rebranded.

The old brand felt like 2018 enterprise. The product had matured into a category leader, but the wordmark, palette, and voice still read as "early-stage developer tool." Board wanted a refresh that could be presented to Series A investors without apology.

Full identity rebrand · 3 directions, board chose one
Wordmark + 4 lockups + monogram + favicon
5-color palette + Inter / Instrument Serif type pair
30-page brand book + Figma library + React tokens
Application templates: deck, social, packaging, email
Read the full case →

Project Specs

Brief to book9 days
Team2 Seniors
Budget$7,800
B2B SAAS · CALIFORNIA · SHIPPED Q4 2025
Horizontal Wordmark
Outbeat
Typography
Colors
Rihab LajmiManager @Faang Buddy

"The board approved the new identity on the first vote. That hadn't happened in our previous three design engagements."

The point of the page
Michel Marsh
Retirement Specialist, ARHQOhio, United States

A brand isn't a logo. It's a system that survives the room.

Every mark we ship is one part of a system that includes type, color, voice, motion, and application. Board-approved on the first vote because the whole system holds together - not just the pretty parts.

42
Brand systems
5.2
Brief > Brand Book
98%
Board approved
9.6
Partner NPS
Brand project Pricing

Three packages Pick the one that fits

Every package shows price, speed, deliverables, and revisions policy. Standard is what most clients pick. If your client's board is involved or there's a launch event, go Premium. If you just need a quick refresh, Basic ships in 5 days flat.

Package 01 • Basic

Brand Refresh

$7,900.
Ship in 5 days
Mark • color • type
2 concept directions
Primary + secondary marks
Color system • 4-6 colors
Type pairing • pri + sec
10-page brand guide PDF
Unlimited revisions
Lifetime support

// FOR QUICK REPOSITIONING
EXISTING BRANDS · MID-LIFE REFRESH

Start Light
70% PICK THIS
Package 02 • Standard

Full Identity

$14,900.
Ship in 10 days
Mark • color type • voice
3 concept directions
Mark family • variations
Iconography starter set
Illustration direction
Photography direction
20-page brand guide PDF
Stationery + social templates
Unlimited revisions

// FOR SERIES-B RAISES
NEW PRODUCT LAUNCHES · REPOSITIONING

Start Core
Package 03 • Premium

Identity + Rollout

$28,900.
Ship in 20 days
Full identity system
4 concept directions
Mark family • full variations
Web design preview • 3 pages
Pitch deck template • 20 slides
Launch campaign assets
Email + announcement system
40-page brand guide PDF
Unlimited revisions
1hr rollout consultation

// FOR BIG LAUNCHES
WHERE THE BRAND HAS TO LAND HARD

Start Pro
Three brand identities · All verified

Three brand cases
All shipped in days

Three of the 12 brand identities we shipped this quarter. Every one carries an outcome metric and a turnaround time.

Pixel & Flow
LogoWebsite
Detox Studio
LogoWebsite
Setme Digitape
LogoWebsite
FAQ

Frequently asked, questions

How do you handle confidentiality if my competitor is also a client?

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Every brief is treated as confidential by default. Designers working on your account don't work on direct competitors during the engagement. If you flag a specific company we should never work for, we honor it. Mutual NDAs available on request before brief submission.

Who owns the IP — me, my client, or you?

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You own everything we ship for you, on delivery. Full transfer, no residuals, no clawback. Files (Figma, code, design tokens, source) are yours. We retain only the right to show the work in our portfolio with your written consent — and we'll happily redact or skip portfolio publication if your client requires it.

What happens if the first round of work misses the mark?

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Unlimited revisions on every brief, no charge. If after two rounds we haven't landed it, your account lead schedules a 30-minute reset call to recalibrate the brief together. If we still can't land it after that, you don't pay for that brief.

Do you really ship in 48 hours?

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For the Launch Sprint and small briefs, yes — most ship in 24-48 hours. Bigger work scales: brand identity in 5-7 days, product UI in 7-14 days, design systems in 14-30 days. Every service page lists exact turnarounds.

Can I cancel my subscription anytime?

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Yes, no penalty. Cancel at any point in the cycle; we ship anything already in your active queue, then close out.

What does "unlimited revisions" actually mean?

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Any change request on a deliverable, until you're happy. We don't count rounds. The only limit is brief scope — if a revision materially expands what we agreed to ship, we'll flag it and either fold it into the next brief or treat it as a new sprint.

Can I switch tiers mid-month?

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Up at any time, effective immediately (prorated). Down at the start of the next cycle. No penalties either way.

How does billing work?

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Monthly subscription, billed at the start of each cycle. Annual option = 12 months for the price of 10, billed upfront. Stripe or invoice for amounts above $10K. We accept USD, AED, SAR, and EGP on the ME variant.

ASYNC BRIEF

Bring us the brief,
We bring back the scope

Skip the call. Drop a one-pager — what your client needs, the metric you’d move, the timeline. Within 4 business hours we send back a tailored package quote, the 3 cases closest to your client’s problem, and the next available slot.

Contact Author Img
Jakariya Mahmud
Chief Digital Officer
REPLY WITHIN 2 BUSINESS HOURS
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