// CLIENT
CoreHR
// SECTOR
SaaS · HR Management
// SCOPE
Identity · Product UI · Site
// TIMELINE
18 days
// About project

About the Project

Core.hr is a human-first HR management platform built to help organizations streamline workforce operations, attendance tracking, leave management, reporting, and employee coordination. The platform combines operational efficiency with a modern digital experience to make HR processes faster and easier.

Our goal was to create both a compelling brand identity and a scalable product ecosystem, including brand guidelines, web experience, and product interfaces. The final solution bridges functional HR workflows with a warm, human-centered visual language.

Problems

Traditional HR systems often feel outdated, overly complex, and difficult to navigate. Manual attendance tracking, leave management, and reporting create operational bottlenecks that slow down HR teams and reduce efficiency.

Additionally, many HR platforms lack intuitive interfaces and strong branding, making them feel transactional rather than human-centered. This creates friction in daily workflows and lowers adoption across teams.

Solutions

We focused on simplifying HR operations while building a stronger digital brand presence:

  • Designed a modern and memorable brand identity for stronger recognition
  • Simplified attendance, leave, and workforce tracking workflows
  • Built intuitive dashboards for faster decision-making
  • Improved reporting and analytics visibility for HR teams
  • Created responsive web and mobile experiences for accessibility
  • Introduced a human-centered design system to improve usability

Design Workflow

A structured process covering research, branding, web design, and final product handoff.

Marketing Website

A conversion-focused landing page communicating product value, trust, and business impact.

Mobile App Interface

A responsive mobile experience enabling employees to track attendance, hours, and leave on the go.

HR Management Dashboard

A centralized dashboard for monitoring attendance, workforce metrics, manual entries, and reporting.

Result

Core.hr evolved into a cohesive digital ecosystem that successfully combines strong branding with practical HR functionality. The final experience transformed complex workforce operations into clear, intuitive, and efficient workflows.

From brand identity to product interfaces, every touchpoint was designed to balance professionalism with human warmth. The result is a modern HR platform that improves operational efficiency while delivering a refined and trustworthy user experience.

FAQ

Frequently asked, questions

How do you handle confidentiality if my competitor is also a client?

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Every brief is treated as confidential by default. Designers working on your account don't work on direct competitors during the engagement. If you flag a specific company we should never work for, we honor it. Mutual NDAs available on request before brief submission.

Who owns the IP — me, my client, or you?

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You own everything we ship for you, on delivery. Full transfer, no residuals, no clawback. Files (Figma, code, design tokens, source) are yours. We retain only the right to show the work in our portfolio with your written consent — and we'll happily redact or skip portfolio publication if your client requires it.

What happens if the first round of work misses the mark?

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Unlimited revisions on every brief, no charge. If after two rounds we haven't landed it, your account lead schedules a 30-minute reset call to recalibrate the brief together. If we still can't land it after that, you don't pay for that brief.

Do you really ship in 48 hours?

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For the Launch Sprint and small briefs, yes — most ship in 24-48 hours. Bigger work scales: brand identity in 5-7 days, product UI in 7-14 days, design systems in 14-30 days. Every service page lists exact turnarounds.

Can I cancel my subscription anytime?

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Yes, no penalty. Cancel at any point in the cycle; we ship anything already in your active queue, then close out.

What does "unlimited revisions" actually mean?

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Any change request on a deliverable, until you're happy. We don't count rounds. The only limit is brief scope — if a revision materially expands what we agreed to ship, we'll flag it and either fold it into the next brief or treat it as a new sprint.

Can I switch tiers mid-month?

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Up at any time, effective immediately (prorated). Down at the start of the next cycle. No penalties either way.

How does billing work?

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Monthly subscription, billed at the start of each cycle. Annual option = 12 months for the price of 10, billed upfront. Stripe or invoice for amounts above $10K. We accept USD, AED, SAR, and EGP on the ME variant.

ASYNC BRIEF

Bring us the brief,
We bring back the scope

Skip the call. Drop a one-pager — what your client needs, the metric you’d move, the timeline. Within 4 business hours we send back a tailored package quote, the 3 cases closest to your client’s problem, and the next available slot.

Contact Author Img
Jakariya Mahmud
Chief Digital Officer
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