Core.hr — Human-Centered HR Platform by Wolfpixel

Brand identity, dashboards and a mobile experience for a human-first HR platform. Shipped in 18 days.

Project overview

Core.hr is a human-first HR platform that helps teams manage attendance, leave, reporting and people operations in one place. HR teams work from web dashboards and employees from their phones. We created the whole ecosystem in 18 days: brand identity and guidelines, a website, web dashboards, a mobile app and one design system to hold them together.

The goal was to make HR feel human instead of transactional. Core.hr needed a memorable brand and a scalable product ecosystem, from brand guidelines to web experience and product interfaces. In the brand's own words, Core.hr is "where people and progress unite through smart, human-first HR solutions."

Industry: SaaS, HR management
Services: Identity, product UI, website
Duration: 18 days
Client: Core.hr

The challenge

Traditional HR systems feel outdated and transactional, and when people avoid the tool, the data HR depends on stays incomplete.

Attendance, leave and reporting are still handled manually in many companies, and that work slows HR teams down every day. The interfaces meant to help are often dense and dated, so employees use them as little as they can.

Low adoption is the real cost. If employees do not check in, request leave or log time in the system, HR ends up chasing missing entries and reporting on partial data. Core.hr had to be a product people would actually open, with a brand warm enough to make that first impression count.

Our approach

How we solved it

We worked in four focused phases, from discovery to a full brand and product handoff. Discovery looked at HR teams, employees and competitors to find where daily workflows break. Strategy turned that into positioning, messaging and visual principles for a warm, human brand. Design built the identity, dashboards and mobile app around simple attendance, leave and reporting flows, and handoff delivered everything the team needed to build.

01
Discovery
We studied HR teams, employees and competitors to find where daily workflows break. Manual attendance, leave and reporting were slowing HR down, and weak interfaces were keeping employees away.
- HR team and employee workflows
- Competitor review
- Where attendance, leave and reporting break
- Research
- Insight
- Explore
02
Strategy
We shaped positioning, messaging and visual principles for a warm, human brand. Lines such as People-Focused Progress, Reimagined Talent at Center and HR Work Better Together carry the message from screen to stage.
- Positioning and messaging
- Brand storytelling and taglines
- Visual principles for a warm, human brand
- Position
- Plan
- Direction
03
Design
We built the identity, website, dashboards and mobile app around simple attendance, leave and reporting flows. The lowercase core.hr wordmark with its coral dot sits on deep plum and coral red, and a glowing circle carries it onto screens, stages and social posts.
- Brand identity: wordmark, color and type
- Website
- Web dashboards for HR teams
- Mobile app for employees: today's attendance, hours worked, remaining leave, manual time entries, a timesheet and announcements
- Brand applications: display walls, an event stage and podium, social posts
- Create
- Refine
- Experience
04
Handoff
We delivered brand guidelines, a Figma library and dev-ready product files, all on one design system across web and mobile. Core.hr owns every file and all of the IP.
- Brand guidelines
- One design system across web and mobile
- Dev-ready Figma library and product files
- Designed in Figma, Illustrator, Photoshop and After Effects
- UI screens
- Guidelines
- Dev handoff

The result

Core.hr went from kickoff to handoff in 18 days, with 3 surfaces delivered: brand, website and product. One design system runs across web and mobile, and 100% of the files and IP belong to the client.

Core.hr launched with a memorable brand and a scalable product ecosystem built for adoption. HR teams get dashboards for attendance, leave and reporting. Employees get a mobile app that makes checking in, tracking time and seeing their remaining leave quick.

Because brand and product share one system, new features can be added without rebuilding the look and feel, and the guidelines and Figma library keep everything consistent as the team grows.

Core.hr — Human-Centered HR Platform by Wolfpixel

How we solved it

Discovery

Strategy

Design

Handoff

Project at a glance

Selected screens and assets

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