Tong: Coffee Shop Brand Identity
Coffee isn’t just a drink, it’s an adventure.
Project overview
Tong is a coffee shop brand identity project. For Tong, coffee isn’t just a drink, it’s an adventure: bold flavors, playful vibes, and creative energy that break the monotony of traditional cafes. The space is a brewing ground for ideas, laughter, and unforgettable moments.
Signature character
The Coffee Rebel. Loud, bold, and never afraid to break the rules, he represents the fearless spirit of Tong. With a cup in hand, he stirs up energy, creativity, and a little bit of chaos.
Brand typography
Logo and headings: a bold, funky handwritten script that captures Tong’s playful and rebellious spirit.
Body text: a clean, modern font for easy readability. It balances the brand’s bold personality while keeping the content fresh and inviting.
Accents: a retro or stencil-style display font for special highlights, giving an edgy and urban feel to posters, promotions, and merch.
Selected screens and assets
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- 1Book a free 30-minute call
- 2Get a clear scope and timeline
- 3Sign the agreement and NDA
- 4Kick off with your senior team
Maniruzzaman Jubayer
COO & Co-founder
+1 (501) 550-1093A senior designer reads every brief and replies within 4 business hours with a clear next step, not a sales script.
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