Rebrands that respect the equity you've built.
Senior product designers -every brief, 5+ years building real SaaS at scale.
Activation, trial-topaid, MRR- we designe for the metric that move ARR.
Figma to React, automated — your dev team install the work built, not rebuilds it.
26 rebrands. Five categories we know cold.
Five page types. One conversation bench.
A brand is a system, not a folder of assets. We design all six surfaces together — so the mark survives the social post, the type survives the pitch deck, and the voice survives the email-from-legal.
Five phases.
Seven days
The exact timeline for a typical SaaS engagement. Same senior pair from brief through deploy — no handoff between PLG specialist, pricing strategist, and dev lead. The bench does all three. Bigger scope (full product design, multi-surface) expands the windows; the phases don't change.
Audit your SaaS Sign in 4 hours.
Slack kickoff, competitive scan, audience mapping, reference review. We come back with a positioning brief and an honest go/no-go.
Full visual design. tokenized.
3 visual directions, each with mark, palette, and type pairing. 30-minute call to pick one. No "Frankenstein this with that."
Full identity. All surfaces.
Mark refined, lockup matrix built, type pair locked, palette tokenized. Daily Slack reviews. Async-first.
Brand book. Ship-ready.
Brand guidelines compiled, application templates packaged, tokens exported for design + dev. B
30 days. Brand in the wild.
Rollout support across business cards, social, deck, web, packaging, email. Refinements based on first-30-days usage — not your designer's preferences.
Aura CRM Dashboard
Aura — a modern all-in-one CRM & Sales Analytics dashboard built to help businesses streamline customer management, visualize sales performance, and make smarter decisions with real-time insights. The platform centralizes leads, opportunities, accounts, and reports into a clean, intuitive interface while empowering teams to collaborate seamlessly and stay productive.
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Recent Branding works
Frequently asked, questions
When should we rebrand vs. refresh?
Refresh when the mark still works but the system around it is dated — same logo, sharper typography, modernized color, refined guidelines. Rebrand when the mark itself is wrong for who you are now — new positioning, new market, post-acquisition, post-pivot.
Audit + Refresh ($12K) is the right call about 40% of the time; founders walk in wanting a full rebrand and walk out with a refresh that protects the equity. Honest scope or no scope.
40% Of clients who wanted a full rebrand walked out with a refresh that preserved more equity.
What does 'equity-first' actually mean?
Brand equity is what your customers already recognize, search for, and trust. The mark, the color, the voice, the URL, the search authority, the press citations.
A rebrand that ignores equity loses 30-60% of recognition in the first 6 months. We audit equity first — what's working, what's holding you back — and design the rebrand to amplify the first and shed the second. Across 14 rebrands, we've preserved a median 92% of search authority and 88% of brand recall through the transition.
We design differently for each. On the same app, the analyst dashboard and the customer-facing report use different patterns by design.
Do you do name changes?
Strategically yes, executionally no. We'll advise on whether a name change is warranted (it usually isn't — 80% of brands that think they need a new name need new positioning instead).
For actual naming work — generation, linguistic check, trademark search — we partner with naming specialists. We have 2 trusted naming partners in the US and 1 in Riyadh. The naming engagement is separate scope, typically 2-4 weeks and $8-18K depending on the naming firm.
We work with TanStack Table, AG Grid, Recharts, Visx, and ECharts depending on your stack. Always with keyboard navigation, column resizing, saved views, and CSV/Excel export designed in from day one.
Can you really rebrand in 8 weeks?
8 weeks is the design phase for Full Rebrand. The migration window after that is 12 weeks (sometimes 24 for larger brands). So the total transition is 5-8 months end-to-end.
The 8-week design phase: Weeks 1-2 audit + brand strategy. Weeks 3-4 identity exploration (4 directions, 1 chosen). Weeks 5-6 system design (typography, color, guidelines, applications). Weeks 7-8 migration plan + handoff. Average across our last 9 Full Rebrands: 8.4 weeks design + 14.2 weeks rollout.
How do you handle the announcement?
Communication is a deliverable, not an afterthought. We help draft the customer email, the press release, the internal team announcement, and the founder-led explainer post.
Tone calibrated to your audience — celebratory for consumer brands, sober for B2B, careful for regulated industries. We've watched rebrands work because the founder explained the why; we've watched rebrands fail because the founder didn't.
What if our customers hate the rebrand?
It happens, and it's almost always a communication failure rather than a design failure. We pre-empt this with: (1) 8-15 customer interviews during the audit phase, (2) a soft-launch to your top 200 customers a week before public, (3) a founder-led explainer post that tells the why.
If your customers genuinely reject the new identity (rare but real), we offer a 90-day adjustment window at 40% of original price — we'd rather refine than have you live with something that's failing.
Do you handle bilingual EN+AR rebrands?
Yes — about half our rebrand work is GCC-based and bilingual EN+AR is the default. New marks designed in both languages together (not English first, Arabic adapted).
New guidelines covering Arabic typography (IBM Plex Arabic, GE SS, or custom Arabic typefaces depending on the brand), RTL layout rules, bilingual lockups. We've shipped 7 bilingual rebrands for KSA + UAE brands.
Do you do the migration or just hand us the new identity?
Both, depending on tier. Audit + Refresh is hand-off — new identity + 1-page migration playbook, your team executes. Full Rebrand includes a 6-month migration plan (web first, product second, print third, signage last) with us available 4 days/month during rollout. Enterprise Rebrand + Rollout includes 6 months embedded with your team, leading the migration across surfaces.
We've learned that the migration is where rebrands die — most agencies hand you a Figma file and disappear; we don't.
What about SEO and search authority?
Critical. A rebrand that doesn't plan for SEO loses 30-50% of organic traffic in the first 90 days. We work with your existing SEO team or partner with ours: 301 redirects for every URL that changes, schema updates, OG re-deploys, sitemap re-submission, search-console domain transfer if the URL changes.
For the Mawared rebrand (16-year publisher) we preserved 92% of search authority through the transition. The trick is sequencing — we redesign the site without changing URLs, then migrate URLs in a separate phase with redirects.
What if scope changes mid-engagement?
Small adjustments (sub-brand marks added, additional language, extra rollout surfaces) are absorbed into the engagement if discovered before week 4. Material expansion (adding a product surface to the rollout, switching from refresh to full rebrand mid-audit) we flag in writing within 48 hours.
Options: extend at the same weekly rate, close current and book follow-on, or defer. About 20% of Audit + Refresh engagements expand into Full Rebrand after the audit reveals deeper repositioning needed.
Bring us the brief, We bring back the scope
Skip the call. Drop a one-pager — what your client needs, the metric you’d move, the timeline. Within 4 business hours we send back a tailored package quote, the 3 cases closest to your client’s problem, and the next available slot.
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